Finally, some anti-materialism from a major corporation! Woo-hoo!
I have long been a believer that the media and advertisers are brainwashing the public to seek materialistic goods/services (I personally strive to avoid becoming a materialist), so I am glad a company such as Dove is at least paying some marketing people to create the guise of seeking change (and who knows, maybe they really do want to reverse the trend (I can dream, can't I :-) )).
This is amazing. I wish that there had been more like this when I was little, I can't imagine how much it would have helped. It makes me want to support Dove, let me tell you.
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